What I do in the free time AI has given me

Real-life brand moments, sensory experiments, and playful projects that are still worth making by hand.

Pop Ups

From one-day events to multi-month cafe takeovers, whimsical in-person experiences that build community and give brands something real to gather around.

Sweet Treats

Bakers, brewers, and chocolatiers creating sensory experiences with a branded, whimsical touch.

Merchandise that Matters

Clothing, bags, jewelry, charms, and keepsakes designed to last longer than a single post.